Safety app relays data on risky driving behaviour
BizPlus.ie 15 Oct 2018
A new app called Targify aims to help parents curb risky driving behaviour in young drivers by relaying data from a tiny device embedded on the car to a smartphone or other device.
Developed by entrepreneur Greg McGarry, who has previous experience providing telematics technology to the motor insurance sector, Targify will tell parents, and the teen driver, if there’s excessive speed or acceleration, harsh braking or dangerous cornering.
McGarry (pictured) explained: “It’s well up the worry scale of any parent: their teenage or 20-something son or daughter driving alone at night for the first time with their newly-minted N plate. Are they driving carefully or dangerously? Are they keeping within the speed limit or going too fast? Are they hitting the pedal too hard or driving responsibly? Parents simply don’t know, and that’s a big worry.
“For the first time, parents will be able to buy an inexpensive product that can give them real-time feedback on their son’s or daughter’s driving and possibly save their lives.”
Apart from the real-time feedback on driving behaviour, the app will also provide a weekly driving score so that improvements can be monitored. And as it is essentially a tracking device, it can provide useful information if a car is stolen.
Between 2014 and 2017, 47 learner drivers were involved in fatal collisions, an average of almost one per month. The Road Safety Authority says that those between the ages of 16 and 25 were the highest risk age group in 2017, while the previous year they were the highest risk age group of all road fatalities.
McGarry added that being able to use the technology independently of the motor insurance industry is important, as young drivers can use it to improve their driving without fear of any infractions hiking their premiums for years to come.
“Parents do want to keep an eye of the behaviour of their new drivers, but there’s a worry that if that data is shared with insurers it will somehow be held against them in future. With Targify, they can monitor and almost literally steer the improvements of their N-plate drivers at a critical time of their driving lives.”
Targify costs €100 plus a monthly subscription of €15.